Guide:
How to Avoid Greenwashing
A practical guide on avoiding greenwashing
Over the last few years, there has been a drastic increase in greenwashing allegations covered by the media. Meanwhile, consumers have gotten more critical of environmental claims. It has been shown that, for consumers to trust in environmental claims, it is essential that sustainability efforts are communicated by word-of-mouth and that customers trust in the initiatives.
This development means companies must focus on backing up their environmental claims and providing evidence. Companies must ensure they stay away from all types of greenwashing and focus on genuine sustainability efforts.
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What exactly is Greenwashing?
Most people would say they understand what greenwashing is, but do they know all there is to know?
To avoid falling into the pits of greenwashing it is important to be familiar with all the different types there are.
Misleading labels
Vague language
Hidden tradeoffs
How good is your Greenwashing knowledge?
Play a game with us!
Read the advertising statements and decide whether they classify as greenwashing or not. Then press on the plus to see the right answer.
Check out these statements. Is it greenwashing?
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This is not considered greenwashing if the intention of the company is really there.
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This can be seen as greenwashing, since the claim is using vague language which can be misleading for the costumer.
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This can be seen as greenwashing if there is no further information available as to how much of it is sustainable and how so.
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This is not greenwashing yet, but will be in the future since the EU wants to ban using only offsets.
Avoiding Greenwashing is rather simple
Become an expert in the do’s and don’ts in just a few minutes
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