BeWo Welcomes Aaren Ekelund as New Advisor, Fortifying Its Mission of Strategic Sustainability

20th November, Copenhagen – BeWo proudly announces the appointment of Aaren Ekelund, CCO & CMO at Microsoft Denmark, to its advisory board. Aaren, with his extensive background in operational excellence, strategic marketing, and sustainable business practices, steps into this role poised to make a significant impact.

With an impressive track record that includes leadership roles in marketing and operations, Aaren has demonstrated his ability to steer organizations toward marked growth and innovation. His expertise in building strong go-to-market strategies from the ground up and driving the strategy at such a scale in his time at Microsoft is truly remarkable.

Reflecting on his new advisory role at BeWo, Aaren Ekelund shares, “The environmental crisis demands action from everyone, also small businesses. However, small and medium-sized businesses often face challenges in measuring and reducing their CO2 emissions across their value chain. BeWo’s mission is to make this process easier and more accessible for them, by providing them with reliable data on their scope 1-3 emissions. I fully support this mission, as I believe it will not only help them comply with the future environmental regulations, but also enable them to make a positive impact on the planet through their value chain.”

Aaren’s wealth of experience and his passion for integrating sustainability into business practices align perfectly with BeWo's vision. As a company committed to enabling organizations to make informed decisions for a sustainable future, Aaren’s guidance will be invaluable in enhancing BeWo's offerings and market presence.

CEO & Co-Founder of BeWo, Mikkel Bering Alstrup, expressed excitement about this collaboration: "Having Aaren Ekelund join our advisory board is a testament to our commitment to sustainability and strategic growth. Aaren brings a fantastic hands-on approach to driving our strategy. It is incredible to work with Aaren and learn from his experience and pro-active mindset.”

About BeWo

BeWo is a climate technology company that automates the sustainability reporting process. With a vision to harness the power of artificial intelligence for environmental responsibility, BeWo is dedicated to making sustainability reporting less complex and more efficient. Their innovative AI CO2 Calculator is a testament to this commitment, automating carbon accounting to drive transparency and accuracy in sustainability reporting.

For further information, please contact:

Leah Salazar
Digital Marketing Manager
leah.salazar@bewo.io

Note: The information provided in this press release is subject to change without notice.