These are the challenges you must tackle

No doubt, measuring how sustainable you are is not just complicated, it is also difficult to find guidelines to do that.

Where do I start?
What measures are meaningful?
How can I communicate this so that my customers understand it?

These are problems most businesses are currently trying to solve but fail due to blurred policies and legislation.

Here is what leaders from around the world think, challenges and opportunities of sustainability reporting are:

Developing globally consistent measures for sustainability reporting, disclosing data that is quantitatively and qualitatively comparable and industry specific is crucial to make this information tangible for everyone. Further, to generate a long-term evolution towards sustainability, engaging internal and external stakeholders with regards to this topic is key. That also applies to their demand for incentives and penalties for sustainability engagement or the lack thereof.

Finally, while most voices state different reasons to engage in sustainability reporting – from driving innovation to investing in the future of society and environment – it becomes clear that sustainability reporting should never be the final product, but rather one step in a process leading towards an overall green transition of the economy as a whole.